Adyen’s focus lies on adopting new payment methods and expanding globally step by step, says Roelant Prins, Chief Commercial Officer at Adyen. Adyen has been slowly expanding its footprint in the payments market, currently operating in 13 countries. He observes that cultural traits are reflected in the manner which payments are done. What payment methods are prominent in different countries? What payment mechanisms will rise rapidly? Find answers to these questions and more in this video.