Spread across 250,000 villages Mahindra Finance offers tailor-made products for its customers, says Suresh A Shan, Head of Innovation and Future Tech at Mahindra Finance. He adds their motto is to empower rural people with ‘earn to pay’ to give them opportunity for self-employment. One innovation he shares is about building data centers in small towns to enable real time information gathering. The information helps to find out the behavior pattern of the customer by using Analytics & AI to offer better products & services. Mahindra Finance has modified its strategy to engage with customers in their overall life and not just financial needs.