Priority sector lending is integral to the growth of rural economy. Manoj Rawat, MD & CEO at ValueFin, says, banks should focus on enabling efficient agriculture and rural business through priority sector lending as it can increase profitability by 25%. What are the key challenges faced by banks & FIs with respect to PSL? How can banks go beyond target-based approach and mindset for PSL? View this video to gather greater insights on many such challenges.