SBI Life Insurance is the only life insurer with a wide distributor network sprawled across length and breadth of India. To serve the large customer base and onboard new customers, SBI Life is spearheading its digital adoption. It is mining customer data to generate insights to have efficient customer engagement says, Anand Pejawar from SBI Life. He asserts Life Insurance industry has the longest and largest sets of data which can be optimally utilized for customer service & other insurance operations and processes.